A Simple Technology Solutions product
Simple CRM
Ditch the overcomplicated CRMs.
A lead-focused CRM built for small businesses and startups that need a single source of truth for contacts, ad performance, and pipeline — without a six-week implementation.
4
Ad Platforms Built In
$39.99
Starter / month, annual
Lead-first
Pipeline Model
0
Paid Integration Add-ons
What Simple CRM Does
Simple CRM is a lightweight customer relationship platform centered on one job: turning inbound leads into paying customers without losing track of any of them. Leads come in through forms built inside the product, land directly in a pipeline, and progress through lifecycle stages the team defines — all inside one interface instead of a stack of disconnected spreadsheets, inboxes, and ad dashboards.
The product then closes the loop with the ad platforms driving those leads. Conversion events and lifecycle changes are sent back to Google Ads, Meta, TikTok, and Microsoft Ads automatically, so campaigns learn from real downstream business outcomes — not just form submissions.
The Problem We Set Out to Solve
Most CRMs on the market are built for large sales organizations and priced accordingly. Small businesses inherit the complexity — dozens of modules, a separate add-on for every integration, and an onboarding process that can stall for months — without needing any of the features that complexity was supposed to buy them.
Meanwhile, the integrations small businesses do need — connecting their CRM to the ad platforms they're spending on — are usually behind a higher tier or require a third-party middleware service. The result is predictable: teams bounce between tools, conversion data never makes it back to the ad platforms, and campaigns optimize on form fills instead of revenue. Simple CRM is built to collapse that stack into a single product that does the essentials well, on day one.
Core Capabilities
Every feature in the product exists to shorten the path from a form submission to a closed customer — and to make the ad spend behind it measurably smarter.
Unified lead and customer record
Prospects and customers live in a single record that travels with them through every stage, so history, notes, and source attribution aren't scattered across tools.
Forms that land in the pipeline
A drag-and-drop builder creates forms that write directly into Simple CRM — no Zapier hops, no CSV imports — and every submission becomes a tracked lead the moment it arrives.
Native ad platform integrations
Google Ads, Meta, TikTok, and Microsoft Ads are first-class integrations on every plan — not add-ons and not third-party connectors — because no modern lead pipeline is complete without them.
Offline conversion feedback loop
When a lead progresses or closes, Simple CRM sends the conversion event and value back to the originating ad platform, so algorithms optimize on real outcomes instead of form fills.
Lifecycle stage management
A visual workflow moves contacts from new lead through to loyal customer. Stages are defined by the team and drive both reporting and the conversion signals sent to ad platforms.
Real-time lead notifications
The team is notified the instant a new lead comes in, so hot prospects don't sit in an inbox. Speed of first contact is one of the largest single levers on conversion rate, and the product is built around that fact.
Who Simple CRM Is For
Small businesses running ads
Owners who are spending on Google, Meta, or TikTok and want every dollar to compound — without hiring a RevOps team to wire integrations together.
Early-stage startups
Founders who need a pipeline and conversion tracking from day one, but can't justify — or wait for — a months-long CRM rollout.
Lean marketing teams
Two- or three-person teams who want one tool that replaces form hosting, lead tracking, and ad platform conversion syncing — instead of stitching three together.
Why We Built It This Way
A handful of deliberate product decisions separate Simple CRM from the rest of the category.
Lead-first, not contact-first
Most CRMs were originally designed to store contacts for outbound sales teams. Simple CRM is built around the inbound lead — the acquisition channel that actually matters to small businesses today — and every workflow reflects that priority.
Ad integrations as core, not upsell
The ad platforms driving small-business revenue are included on every plan. We refuse to gate them behind an enterprise tier, because a CRM that can't close the loop with ad spend is missing the point.
Ship-ready, not setup-heavy
A new user can build their first form, connect an ad account, and start capturing tracked leads in a single sitting. The product opinions that make this possible are deliberate — we'd rather constrain the shape of the tool than add another week of configuration.
Pricing that respects small operators
The starter plan is $39.99/month billed annually and includes the integrations that matter. There are no seat traps, no surprise metering, and no “call us for pricing” tiers for the features most small teams actually need.
In the Simple Technology Solutions Portfolio
Simple CRM sits alongside Access Pilot as one of our flagship products — and it embodies the same thesis: take a category bloated with enterprise complexity, identify the workflow that actually matters to everyday operators, and rebuild it as a tool that just works. We own, operate, and develop Simple CRM directly, which means product direction, support, and roadmap all come from one team accountable to the customer.
Try Simple CRM
Visit the product site to explore plans, see the interface, and start capturing leads.